Vic Health This Girl Can 2018


Agency: The Shannon Company

Producer: Elizabeth Rocka

Director of Photography: Sam Chiplin

Editor: Roberta Horslie


This Girl Can – Victoria features everyday women getting active their own way. There are no models or actors, just everyday women getting active however, wherever and whenever they choose. In 2017, VicHealth put the call out for women to tell their stories about how they overcame their fear of judgement. Hundreds of women responded wanting to tell their stories about how they get active. In total, 25 women were recruited as This Girl Can – Victoria ambassadors to support the campaign. The ambassadors are everyday women who’ve found the confidence to get active.