Agency: TBWA

Producer: Janine Wertheim

Director of Photography: Katie Milwright

Editor: Tabata Piccinelli

To gain a fresh and sharable perspective on inequality we created a social experiment by asking real brothers and sisters to do chores. We then paid them for the work, but the boys got more than the girls, just like in the real world. Their spontaneous responses show their sheer indignation at the inexplicable injustice.

The film ran in cinemas, social media and TV and reached over 1.5 Billion views on International Women’s Day.